I am not a no bullshit fitness coach.
I’ve had people call me that, which is fine; it’s true that I’m not focused on the latest fad diet or exercise routine.
But I don’t describe myself as “no bullshit” because, in my experience, coaches that describe themselves as bullshit free are all really saying the same things.
Track your calories, make sure calories in and calories out match your goals. Eat mostly unprocessed food and make sure to get enough protein. For exercise, do compound lifts and maybe add some cardio. Some interval training could be good too.
There’s nothing wrong with that advice, and I actually say a lot of the same things in my articles. But, personally, I don’t think that advice goes far enough.
It strips away a lot of bullshit, sure, but it doesn’t leave you with a complete picture. Yes, counting calories will work. Yes, compound lifts plus cardio is good.
But when you finally make it back home from work at 8, with just a couple of hours before you need to be in bed to prepare for the day ahead, the idea of spending them cooking dinner, of prolonging the moment where you can collapse, carefree, on the couch, is exhausting. And that’s if you already know how to cook.
When you set an early alarm because, this time, you’re totally going to hit the gym early, it’s easy to imagine the exercise routine you don’t really know how to do, roll over, and hit the snooze button.
No bullshit fitness advice solves the problem of information. You didn’t know what works, now you do. Probably.
It doesn’t solve the problem of execution, of how to fit a healthy lifestyle into the life you already have. In fact, a lot of the execution side of “no bullshit” is alarmingly close to “Just Do It.”
When you are standing in the gym alone, surrounded by ultra fit people in bro tanks and spandex, looking out over an army of equipment that you don’t recognize—let alone know how to use—everything you’ve read fades away. No bullshit articles and video demonstrations are replaced by doubt. And that’s if you even make it to the gym in the first place.
No bullshit advice doesn’t talk about these problems. A lot of it is great advice! But, for many people, it stops one level short of being enough.
No I am not going to tell you to go on a 7 day cleanse, or reveal a “Secret from the East™” that will magically shed pounds. I am not going to sell you an ab zapper that “melts” belly fat with electric shocks, or “bull sweat” that makes you instantly sprout muscles.
I will tell you to ask yourself why fitness is even important to you in the first place. I will ask you to dig deep and try to understand the real reasons (not the excuses) that you can’t consistently work out. And I will work with you to overcome those challenges and work towards a healthy lifestyle.